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From April 2107 VAT will be due on all colouring and dot-to-dot books that aren’t specifically marketed as being suitable, or are actually unsuitable for under-18’s.

HMRC have magnanimously announced their clarification ahead of imposing VAT to give suppliers chance to alter their products.  I think we can expect to see <18 stickers on the covers of most of these products in the new year.  Read more here